ParmarSons is a full-service Digital Marketing Agency providing Internet Marketing, Website Design & Development, Branding and comprehensive digital strategies for your business to thrive.
We have experience with and work with businesses of all sizes, from local companies and start-ups to national and multinational brands. We have experience of working with companies in all sorts of sectors, from software companies and insurers to local plumbers and photographers.
Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.
Interactive web design focuses on providing an improved user experience to encourage engagement. By creating a user-friendly web design, users will be able to find what the need easily and contact the company.
No! ParmarSons will work to redesign your existing website or design an interactive website for your company from scratch.
This is entirely up to you. Our team is more than happy to continue maintenance on the website after the launch.
Do you have an audience that spends time online? Nowadays, the answer is yes for just about every business. Digital marketing will help you reach your target audience online and drive valuable conversions. Digital marketing is so versatile, it can be tailored to suit just about any brand!
There are so many benefits to digital marketing! The underlying goal of digital marketing is to bring more qualified users to your website. Through a mix of digital marketing tactics, you are able to guide users through their online journey, resulting in more conversions for your business.
The beauty of digital marketing is that all of the tactics work together in harmony. An effective digital marketing strategy will also reinforce your traditional marketing, providing your target audience with cohesive messaging.
There are also a number of benefits to digital marketing over traditional marketing. Digital marketing is flexible. With digital, you have the ability to make changes over the course of a campaign, unlike traditional where you’re locked into long campaigns that are set in stone.
Digital campaigns are also much easier to track because you can set up tracking pixels, create robust event tracking across your website and develop trackable links using utm parameters, which all tie your success directly back to specific campaigns. These pixels allow for remarketing campaigns which target users who have previously visited your website based on the actions they took.
Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.
Nobody can guarantee results in digital marketing as there are too many variables, especially with SEO, as Google’s algorithm is a secret. What we can do is point to a highly successful track record across all sorts of sectors and put you in contact with some of our clients if you want to see the kind of results we can produce.
Also, trust us when we tell you that we aren’t happy with results unless you are!
PPC stands for pay-per-click, and is a phrase used to describe the paid advertising model available to companies on sites such as Google (the results at the right or top of the normal search results). The name comes from the fact you only pay for the advertising when someone clicks on it.
It is commonly used to refer to Google AdWords, but could equally describe Bing Advertising, Facebook Advertising or any other kind of online advertising where you pay per click.
When planning a PPC advertising strategy, brands should always give special attention to keywords and phrases. If you do not choose keywords that are relevant to both your ad campaign and target audience, your PPC ad is less likely to be shown on results pages. The ad itself also needs to be creative and powerful – if the ad copy is not compelling, then users might not click on it, despite it being featured at the top of the SERP. A strong, persuasive landing page is always crucial when it comes to pay-per-click advertising because you want users to visit your website, but also stay and take action.
With Google Ads, businesses can pay to have branded ads appear on search result pages, websites, videos, maps, shopping listings, and more. Companies bid on keywords that relate to their business, products, or services. Google then chooses the “winning” bid through an auction system that is based on the relevance of your ad, relevance of the keyword, relevance of your landing page, historical performance, and historical click-through rate.
There is no one correct answer to this question since Google Ads is a completely customizable platform. Businesses can control how much they spend and when they spend it, and can even increase or decrease their spend amount at any time during the campaign. The average cost-per-click for Google Ads is $2 or less, but the price depends on a variety of factors, including industry, market trends, budget, keywords, schedule, and quality score.
While the majority of our PPC clients will make use of AdWords, it is not the only advertising platform and certainly isn’t always the most effective. At ParmarSons, we also have experience using all sorts of PPC services, such as Facebook Advertising, LinkedIn Advertising and Paid Stumbles, to name a few.
We will help you find the correct advertising platform for what you’re trying to achieve.
In the majority of countries in the world Google has the highest search engine market share. This is especially true in the UK, where its market share is regularly over 90% of all search traffic to sites. As a result, we tend to spend most of our time working on optimising sites for Google.
Luckily though, a lot of the tactics we use will have a similar effect in the other search engines.
If we work work in countries in which other search engines are dominant, we will tailor our approach to make sure you get the best possible results.
A brand is not just a logo and tagline – every brand has their own persona with a voice to match. Every time a business posts, responds, launches, connects, thanks, or highlights, they are exercising their brand voice.
A brand voice needs to be strong and consistent on all social media platforms. Inconsistent behavior makes for a bad experience, which results in decreased followers and audience.
A company’s brand voice is extremely impactful – it can help build trust within an audience and boost sales.
A caring and friendly tone can prompt an open line of communication, encouraging users to reply to posts or ask questions. This appealing tone of voice can also be used to highlight work and events successfully, without giving off a disingenuous or entitled vibe.
Measuring brand awareness can be done a few different ways, depending on which makes the most sense for your business. By looking at social media insights, brands can view impression, click, and reach metrics to see how many users have viewed your content. Brands can also use Google Trends to track mentions of their brand name, products, and services. Or simply go straight to the source and use focus groups or surveys to measure general brand awareness within a population.
Brand positioning refers to the conceptual place a brand occupies in the minds of consumers. It involves how consumers perceive the brand as being different from industry competitors and the benefits related to the brand and its products or services. This strategy allows brands to help take control over their reputation and brand image.
Brand affinity takes brand awareness to the next level. With brand affinity, customers not only recognize your products, but they build a deep connection with your business.
Companies can build brand affinity by establishing a relationship built on mutually shared values. This will promote trust and customer loyalty.
In most cases, we invoice on a monthly basis with 30-day payment terms. For certain projects we may require a proportion of the payment upfront or for it to be fully covered by the clients; for example, building new sites and payment for PPC spend.
We always agree payment in advance of a project being started, and any changes in budget will be fully communicated and agreed in writing in advance.